Decision Making about the Use of Environmental Management Tools for Organization Image Building

Abstract

Abstract

The article focuses on searching the specifics of the relationship between environmental management and organization’s image. When the organization makes decisions about implementation of a selected environmental measure in order to strengthen the organization’s image, it shall first consider certain factors. The factors influencing the degree of strengthening the organization’s image as a result of the environmental measures implementation can be related to the organization’s specifics and its output, as well as to the nature of the selected measure. Finally, in decision-making about implementing a certain measure it is also necessary to consider external factors – cultural, social, psychological etc. Based on assessment of all the relevant aspects, the organization can decide for implementation of the environmental management and its specific tool.

Keywords: Environmental Management, ISO 14000, Organization Reputation, Image.